Matt Fitzgerald: How bad do you want it?

Matt Fitzgerald: How bad do you want it?

In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Each chapter of How Bad Do You Want It? explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

Matt and his publisher Velopress, have kindly given us permission to republish a section of the book focused on mental preparation for races.

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