Matt Fitzgerald: How bad do you want it?

Matt Fitzgerald: How bad do you want it?

In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Each chapter of How Bad Do You Want It? explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

Matt and his publisher Velopress, have kindly given us permission to republish a section of the book focused on mental preparation for races.

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Why Is Running So Hard?

Why Is Running So Hard?

Matt Fitzgerald is an acclaimed author, highly sought-after coach of runners and triathletes, and sports nutritionist of worldwide reputation. His mission is to inspire, educate, and help athletes and fitness enthusiasts achieve their goals. In this episode, Matt explores why the greatest athletic performances spring from the mind, not the body and provides an introduction to his fascinating new book How Bad Do You Want It?

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