Matt Fitzgerald: How bad do you want it?

Matt Fitzgerald: How bad do you want it?

In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Each chapter of How Bad Do You Want It? explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

Matt and his publisher Velopress, have kindly given us permission to republish a section of the book focused on mental preparation for races.

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The ultra mindset: 8 core principles for success

The ultra mindset: 8 core principles for success

In this episode we are delighted to hear from Travis Macy: a speaker, author, coach, and professional endurance athlete. He is the author of The Ultra Mindset: An Endurance Champion's 8 Core Principles for Success in Business, Sports, and Life, and he holds the record for Leadman, an epic endurance event consisting of a trail running marathon, 50-mile mountain bike race, Leadville 100 Mountain Bike Race, 10k road run, and Leadville 100 Run. Travis describes how his mental toughness was forged at a young age and at the end of the article he also shares some of his inspiring videos.

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Interview: Forget 'win or lose', think 'win or learn'

Interview: Forget 'win or lose', think 'win or learn'

Jim Afremow, Ph.D.; eminent sports psychologist and author of the Amazon best seller: ‘ The Champion’s Mind: How Great Athletes Think, Train, and Thrive (Rodale, 2014)’ has agreed to share his insights and expertise with Rundamentalists readers. You might not possess the physical capabilities of an elite runner (yet!) but Jim explains the mental strategies the elites use to help you run your best and reach your goals.

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